I was ready to call SXSW 2011 a total bust for me this year. My son was home from school for spring break so daytime shows and screenings were already a no-go. Going out at night is almost always never an option for me, so I didn't even try. But I got an email last-minute that changed all that...for one day, at least.
The PR folks for the Guayaki Organic Yerba Mate- Brett Dennen show sent me a VIP invitation to attend the show, bring a guest and collect swag. There was also a documentary screening scheduled after the show. After working much logistical magic between the family of my plus one and mine, it was settled: the men watched the kiddos and me and my plus one were out to do it VIP style in the ATX! Which was awesome and also totally not what you think...
The show was on the rooftop at Whole Foods Headquarters. It's located on my favorite corner in Austin right across from Book People (where I have spent many hours drooling over the awesomest collection of stationary, handmade jewelry, scarves and oh yeah--books) and Anthropologie (where I usually wear blinders as I make a beeline for the clearance room in the back of the store) and Waterloo Records (which I've never been into because I'm not hip and am not into music THAT much, but is great for people watching from the street-level cafe seating outside Whole Foods. Anyway, so the show was on top of Whole Foods HQ. Brett Dennen performed a great acoustic set as children played on the playscape behind him. Oh yeah, there's a playscape on the rooftop at Whole Foods, mostly because Austin absolutely ROCKS when it comes to keeping whole families in mind and the best businesses always keep that in mind. Austin luh da kids.
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